It is safe to say that there are two distinct groups of people who have an interest in buying stainless steel teapots. Every marketer of teapots should know who these people are. After all, they are the target market. Let us take this time out to know more about these people who are taking a teapot buying very seriously and find out what motivates them. This sort of information is likely to prove useful to people who are involved in teapot marketing ventures. Even the designers and manufacturers of these teapots would also be able to derive a lot of information and inspiration from knowing their target market.
The first group of people who have a high interest in the procurement of teapots is composed of household managers. Here, the teapots are purchased because they are going to be used in a domestic setting. Every typical western household is bound to have a teapot, especially in the kitchen. A household manager, as the phrase implies, is one who is responsible for running the household in a smooth manner. A household manager is often the home's breadwinner. It is also all right if the household manager decides to assign someone else in the household to do the teapot purchasing. This is where, for instance, the person in charge of the household may instruct a domestic worker, or one of the children, to go out and buy a teapot. There are many factors that drive people to buy a teapot that would be used in a domestic setting. Perhaps they are the type of people who wants a household that has a complete set of utensils and kitchen tools. There are simply some people who feel a sense of incompleteness if their household is without a teapot. On another note, the utilitarian purpose of a teapot is reason enough to compel people to buy one. Maybe their old teapot finally succumbed to wear and tear, or the one they have is no longer enough to cater to the needs of everyone in the household.
The second group of people who tend to show interest in buying teapots is that of hospitality industry actors. The teapots are needed by these people for business purposes, so we are looking at hoteliers, restaurateurs, coffee shop and bar owners, and the like. These types of businesses could not possibly thrive and flourish without a teapot. Growing businesses would also feel the need to replace their existing teapots. This is also true when frequent usage and the simple passage of time would render a teapot in need of a replacement.
Worth noting is the fact that the sorts of teapots used in domestic settings tend to be quite different (in terms of size, design and other features), from those that are used in business. You can also see that a household manager goes about the shopping and procurement process differently, as compared to the manager of a business.